Segmenation and customer profiling and wallet share Essay

Segmenation and customer profiling and wallet share - Essay Example Customer profiling and analytics is an advanced database management system with works with customer segmentation and data mining applications. With customer profiling tools, customer information such as who are they, places where they reside and work, distance travelled to purchase products, their differences by products and regions and so on (Bhalla, 2009). With this information, it is possible to identify areas where customers are in higher intensity, understand viability of the locations and then develop campaigns that focus on the target customers (Drupal CRM, 2011). Wallet share measures the end result of the CRM implementation. It refers to the percentage or share that the customer spends on purchasing a particular product. It can also refer to the amount of revenue that a firm generates from a specific customer segment. In effect, the wallet share shows if the amount spent on maintaining customer relations and on advertisements are effective enough to make the customer buy the organizations products. In the case, the CRM system tracks the billing to the customer segment and after hundreds of transactions are tracked, a decision is taken about the share of wallet. Wallet share information can then be used in changing the marketing plan, in targeting the proper customer segment and so on (Croteau, 2009). These systems are used in modern database marketing and in

NARRATIVE PLOT OF JONAH THIS IS A (RESPONSE PAPER) ALSO SUMMARIES OF Article

NARRATIVE PLOT OF JONAH THIS IS A (RESPONSE PAPER) ALSO SUMMARIES OF CHAPTER 5, 13, AND 8 OF CRACKING OLD TESTAMENT CODES. ONE PAGE PER CHAPTER - Article Example The storm was so strong that it was threatening to destroy the ship. The other mariners on the ship were afraid with each one praying and calling out to their gods to save them. In desperation they through much of the cargo onto the sea hoping to lighten the ship, but nothing worked. The captain found Jonah asleep and woke him up asking him to join in the prayers in hopes that one of the cries or prayers would save everyone. The captain yelled at him, â€Å"Arise, call out to your god! Perhaps the god will give a thought to us, that we may not perish.† (Jon. 1:6 ESV). Everyone was panicked wondering what they could do to settle the sea. Rather than settle, it only become more violent. Finally, Jonah decided this was a result of God’s anger and knew he was putting the lives of all these other men in danger. So he told the men, â€Å"Pick me up and hurl me into the sea; then the sea will quiet down for you, for I know it is because of me that this great tempest has come upon you.† (Jon. 1:12 ESV). Initially, the men ignored this request, perhaps thinking it was made out of fear, and they desperately tried rowing and rowing back to dry land. But, it seemed the harder that they rowed, the rougher the sea became. They continued to cry out and pray begging that they not suffer for whatever wrongs Jonah had done. Finally, they felt they had no other option and lifted Jonah up in the air and hurled him into the angry water. Immediately the violence sea ceased and the men began making sacrifices and vows to the Lord in thanks for saving them . At this point, Jonah was sure he was destined to die. He could not imagine surviving the raging waters. However, instead of drowning he was swallowed by a great fish. As Jonah sat in the belly of this great fish, he considered his situation and began praying to God. He acknowledged that god spared his life on the boat and now understood that he was wrong to ignore the will of the Lord and to try to run

Exploring the Violence in Television and Its Effect in Childrens Essay

Exploring the Violence in Television and Its Effect in Childrens Psyche - Essay Example Violent content is 9 percent above average in children's programming, and cartoons are the most violent (Center for Communication and Social Policy, 1998). We are all aware that our daily lives are studded with different types of violence. Social psychologists have asserted that much of our behavior is learned by watching others. And what do children see on TV They are exposed to more violence. This further validates what the children have seen in the neighborhood, it makes violence such normal fare -- everyone's doing it, not just in their neighborhood, but all over world. More than the adults, it is the children that have greater propensity to imitate the things they have watched on television. For them, TV represents violence as an appropriate way to solve interpersonal problems, to get what you want out of life, avenge slight injuries and insults and make up for perceived injustices. How extreme is the problem of violence in television Does it really transmit aggressive behavior to children Does it affect their psychological health This paper will try to tackle the link of TV violence and aggression to young viewers and try to analyze what are the possible solutions that can be done to thwart the incremental effects of violence in television. Two large scale studies--the University of P... They counted the number of violent acts using the definition, "the overt expression of physical force, with or without weapon, against self or other, compelling action against one's will on pain of being hurt or killed, or actually hurting or killing" (Gerbner et al. 1978, p. 179). Furthermore, they required that the violence be plausible and credible, which rules out idle threats, verbal abuse, or comic gestures with no credible violent consequences. The violence may be intentional or accidental. In addition, violent accidents, catastrophes, and acts of nature are included. Signorielli (1990) clarified: Any act that fits the definition, regardless of conventional notions about types of violence that may have "serious" effects, is coded. This includes violence that occurs in realistic, serious, fantasy, or humorous contexts. "Accidental" violence and "acts of nature" are recorded because they are always purposeful in fiction, claim victims, and demonstrate power (p. 89). On the other hand, the NTVS (1996) analyzed more than 10,000 hours of television programming across 23 channels over 3 years using the definition of violence as: An overt depiction of a credible threat of physical force or the actual use of such force intended to physically harm an animate being or group of beings. Violence also includes certain depictions of physically harmful consequences against an animate being or group that occur as a result of unseen violent means (p. 1-48). Their interpretation of violence in media messages is based more on harm to viewers than on harm to media characters. It is known that a very small percentage of violent

What does it mean to be human What makes one human Essay

What does it mean to be human What makes one human - Essay Example The early humans scattered to different environments where their sizes and shapes evolved helping them adapt to the climatic conditions. The change in their diets brought about the change in their sizes and shapes. Due to the harsh conditions of weather the ancient man faced, their brains became more complex and large to deal with the challenges. The aspect of food sharing, networking and taking care of young ones helped these people tackle their challenges. Symbols transformed the manner in which humans lived and brought new ways to tackle the changing world (American Anthropology Association, pp.385) What does it take to become human? What is about to be discussed in this paper will answer the question adequately. The origin of human tackles the important aspect of the question. To know how to be human is partially what it is to be human not only as common species but unique persons. To answer this question is a process that involves adaptions to change in climate, geographic expan sions and stops at Homo sapiens. If an individual was to walk through exhibitions in Sant Ocean room, one would go through a tunnel which draws back one in time, making an individual have a rough idea of life may looked like for extinct human species. To start with is a panel that outlines the relationship between climate change and human evolution. Contradicting the idea of humans evolving in reaction to an ancestral environment or change in climate, it has been suggested that the adaptation hypothesis to change in climate in itself had implications on human evolution (Goldsmith and Rabinowich, pp.2) The first argument to the question about what makes us human will be done by relation of context and background on which humans fit tree-life. There is a human tree that has been generalized that feature the widely accepted early human extinct species grouped into four main categories, with 5 skulls and family tree of the primate illustrating how DNA association shows our relationships to those living primates. Apart from that evidence, there is an astonishing display of a constructed full body of 3.1 million year old, most probably the early fossils of the Australopithecus. Instead of collecting evidence on the question of discussion, the display takes a very unique approach in the organization of evidence to human character; the things that make humans unique. This is inclusive of walking on two legs and upright, eating other new foods, use of new tools, body size and shape changes, complex and large brains, unique aspect of the social life and symbolism and language. The characteristics define the display organized in a chronological order like walking followed by making stone tools, followed by changes in the body shape and size of humans, with evidence of evolution and origin of every characteristic inclusive of interactives, touchables, videos and object. Some other evidence that can answer the question at stake in the gallery is the snap shots. The interac tive, dynamic, large screen occurrences allow individuals to go into the pre historic sites and explore an indication on what took place. How do people know their past? The question is common for science such as paleoanthropology and a topic for human origins hall. How do people know? There are labels everywhere around the exhibit; answers are provided for common question on how the fossils are known to be human, knowing of fossils age, knowing of changes in climate in the ancient period. Every label is inclusive of what the exhibit mean in science. Among the objectives of exhibition is presentation of evidence on human evolution. A close computer specialist allows individuals to have an intensive exploration of the differences and similarities among ancient

Poverty in Texas Essay Example | Topics and Well Written Essays - 1750 words

Poverty in Texas - Essay Example One such example is of Texas which is under the territory of United States of America. It is analyzed that around 3.8 million people living in Texas were below the poverty line specified by the government in 2006. And if the previous records are analyzed it can be said that the rate of poverty is going to increase further in the recent years (Center for Public Policy Priorities 2008). Â  Texas is the second largest state in the United States of America with an area of at least 697,200 km square. The state has an old history relating to civil unrest and wars and got independence in 1836. However, it got included in the territory of the United States later in 1861. Since then the state of Texas has been suffering from the problem of poverty. The nineteenth century can be marked as a difficult era for the state of Texas as major developments made in the region attracted the population towards the state. This made the state undergo a more financial crisis. This essay would further discuss the changes in the rate of poverty in accordance with the nineteenth century. Â  The early nineteenth century marked a development era for the state of Texas and only in this era was natural resources found in the state. In 1901 the first Oilwell was found in the state of Texas and this developed the state further. ... Â  The poverty rate by the 1920s was stabilized; however, after the great depression in 1929 things began to change again for the residents of Texas. As the Texan economy was recovering from the blow of Great Depression another disaster struck the state which is known as Dust Bowl which took place in the 1930s. This forced many of the residents living in Texas to move further towards other parts of America to survive. The new president took notice of the disasters after getting elected in 1933 and sought out deals to revive the economy. President Roosevelt provided the poor and displaced people with incentives and tried to stabilize the economy once again. The poverty rate in the state of Texas once again had stabilized as many people left the state after the disasters looking for better options. However, on the contrary, many immigrants also entered the densely populated area of Texas to look for a way to survive and this created difficulties for the state of Texas. The problem of poverty rose up to a certain level that it was once again taken into notice by the government in the 1950s and 1960s. Poverty in the United States at that time was defined as the relative income which a family would need to attain certain necessities of life in order to survive. The people who suffered poverty in the 1960s could not afford proper health and educational facilities in the state and these people were usually counted in the group of the poor ones.

Eighteenth Dynasty of Ancient Egypt Essay Example for Free

Eighteenth Dynasty of Ancient Egypt Essay Discuss the achievements of Hatshepsut on events and issues that she is remembered for in History and assess her legacy to the world. Hatshepsut was one of the most powerful women in the ancient world. She was the fifth pharaoh of the Eighteenth Dynasty of Ancient Egypt and the first female pharaoh. She ruled longer than any other woman in Egyptian history. Hatshepsut was pharaoh for approximately twenty-one years, from 1479 BC–1458 BC. Hatshepsut’s successful reign brought wealth to her country she helped shape Egypt into a stronger nation in many ways. Hatshepsut has been widely regarded as one of the most successful pharaohs throughout time and has left behind more monuments and works of art than any Egyptian queen. Hatshepsut’s parents were both from a royal background, and her father (Thutmose I) was Pharaoh when she was born. When Thutmose I died, Hatshepsut was about 15 years old, and Thutmose II took over as pharaoh. Thutmose II died after only three or four years of rule but historians have thought that during the reign of Thutmose II, Hatshepsut may actually have been in power. Hatshepsut had had a daughter, named Neferure, but Thutmose II also had a son, named Asset. When Thutmose II died, Thutmose III was still too young to rule, and Hatshepsut began to reign, using the title â€Å"God’s Wife†. This was an issue Hatshepsut had to face as people doubted a woman as a leader but the popularity of her father and her own charismatic presence enabled her to become a full pharaoh seven years into the reign of Thutmose III. Hatshepsut achieved a lot, including expanding territory, broadening trade, building and restoring temples, and maintaining stable order in Egypt. Egyptologists believed that there were no wars in the time she ruled, although evidence is now growing to suggest that Hatshepsut did protect her country against others that were invading Egypt. She mostly focused her efforts on constructing buildings and making Egypt a stronger, wealthier nation through trade. Hatshepsut reestablished the trade networks after the invasion of the Hyksos (a group of mixed Semitic-Asiatics) and in the ninth year of her reign, Hatshepsut sent a number of ships on a trading expedition to the distant land of Punt, located in the South of Egypt. The Punt trade provided goods (such as frankincense, gold and myrrh) that were essential to Egypt’s economic development and Hatshepsut continued to promote these trips. Archeologists and historians have noted that these expeditions have been featured on the walls of Hatshepsut’s temples. These expeditions brought great wealth to Egypt and enabled Hatshepsut to initiate building projects. Hatshepsut was one of the most prolific builders in ancient Egypt, commissioning several projects throughout both Upper and Lower Egypt. Hatshepsut restored and renovated several old buildings that had been damaged or destroyed by invading armies before her reign. Hatshepsut had monuments constructed at the Temple of Karnak she also restored the original Precinct of Mut (a temple used to worship the goddess of Mut). Not only did she restore and renovate, but she also started several building programs, for example, she built the Temple of Pahket, which is an underground, cavernous shrine. She also built her mortuary temple at Deir el-Bahri, which took 15 years to build is the most significant monument Hatshepsut has built. Egyptologists have assumed that Hatshepsut ruled a long, peaceful era but evidence is now growing to suggest that Hatshepsut was involved in warfare. The Deir el-Bahri mortuary temple provides us with fragments and inscriptions showing defensive military activity against the Ethiopians during Hatshepsuts reign. Hatshepsut was certainly prepared to fight to maintain the borders of her country and keep her country strong. In 1458 BC, when Thutmose III was due to rule, Hatshepsut disappeared with no evidence of how she died. Whether Thutmose III murdered her or not is not known. Hatshepsut’s tomb was destroyed and only her liver was found, preserved in a jar. It is likely that Thutmose III arranged for the removal of Hatshepsut’s name from all her constructions, but historians have found no accurate reasons of why Thutmose III did this. Hatshepsut showed to the world and her country that a woman was able to rule with great self-confidence and help bring wealth to their nation, her rise to the throne might have inspired others, such as Cleopatra. She would do anything for her country and was brave and charismatic. Hatshepsut left behind beautiful, sacred monuments promoting Egypt’s tourist industry and further more, bringing wonder to her country in the 21st century. Hatshepsut showed legacy to the world by taking charge and getting things done for the benefit of her country. She wasn’t one to stand around and rose to the throne with great confidence, showing her country that she was worthy to be a ruler. Hatshepsut left many monuments as her legacy, however, no construction work ordered by Hatshepsut is more remarkable or impressive than her mortuary temple complex at Deir el-Bahri, which took 15 years to build was found several centuries after its completion, buried beneath hundreds of tons of sand. Although some monuments have been destroyed, she showed to the world that she was a great leader and was appreciated by the people of her country. She has been remembered long after her death not only because of her physical legacy (through her monuments and projects), but also her legacy of success, peace and strategic ideas. This has been led to several makings of documentaries about her, including The Secrets of Egypt’s Lost Queen, which was aired on the discovery channel a few books have been written about her, such as Her Majesty the King by Patricia L ONeill. Hatshepsut was a great leader in Ancient Egypt and she showed confidence bravery to her country, as well as showing to the world that a woman was able to rule with charisma and courage.

Hobbes Concept of the State of Nature Analysis

Hobbes Concept of the State of Nature Analysis Explain and assess Hobbes claim that the state of nature would be a war in which every man is enemy to every man. Hobbes concept of the state of nature that he proposed in the Leviathan was defined merely as a condition of war, without the creation of a civil society he suggested that there would be a war where ‘every man is enemy to every man’. Hobbes assumption of human nature is based around the absence of a political society such as government; where no laws or rules are present. This condition creates a society filled with individuals living in constant fear and leads to perpetual war. In the first section of this essay I will explain the foundations that characterized Hobbes idea of the state of nature around and whether there is any escape from it. I will then go onto to evaluate whether this state of nature is only defined by savage behaviour and war and how other philosophers such as Locke and Rousseau researched the state of nature to come up with conclusions that contradict Hobbes original theory. Hobbes stated that an individual’s natural condition is seen ultimately as egoist, with no concerns of morality each are driven by a powerful desire to amass great power. This instinctual drive cannot be restrained due to the lack of an overarching authority in society. Thus each human is continuously seeking to destroy the other in pursuit of reputation and self-preservation. This ultimately leads to life being ‘nasty, brutish and short’ (Hobbes, 1982). Hobbes believed that morality could not exist in such a state and that judgments centred around good and evil cannot exist until they are dictated by a higher authority present in society. Individual’s naturally attempt to increase their power sources as a means of future protection, this combined with their need to acquire what they like leads to this continual competition between each other. However we need to question whether this competition in the state of nature would eventually lead to war? Another assumption Hobbes puts forward is that all men are equal by nature, meaning that each of them possess equal abilities to accumulate powers and to gain what their appetites desire. However he recognises that there are limited resources available which encourages competition leading to each becoming enemies and supporting his quote of every man is enemy to every man. You would think that by regarding equality Hobbes would consider that we should respect each other and act with compassion but Hobbes definition of equality relates to the idea that we all retain the same level of skill and strength therefore we all hold the same capacity to kill one and another. It is a condition in which ‘every man has right to everything; even to another’s body’ (Hobbes, 1982) This concept was supported by Doyle who identified that men were equal as they had similar passions and potentialities, they were mostly dominated by lusts and inner passions which were out of their con trol (Doyle 1927, pg. 353) He went further to state that the condition of life was one of never ending war as ‘justice and injustice have no place’. Hobbes main idea of self-preservation in the state of nature can be exemplified by Plato’s story of the Ring of Gyges. Those in possession of this ring acquire the power of invisibility. With this ring, the individual either decides to act morally or immorally (Plato, 2007) Individuals in the state of nature would use this ring to satisfy their own personal desire. Whilst in possession of this ring they would be able to obtain everything they want, it would be very beneficial in terms of survival. Hobbes suggestion is that if individuals were presented with the ring they would not hesitate using it as it would provide protection and self-preservation which is their main focus due their egoistic makeup, this supports his idea of the condition of mankind. There are therefore 3 key main elements which characterise the state of nature; glory competition, and diffidence. These are known as the causes of quarrel. We are primarily concerned with our own safety and Hill (2006 pg. 134) reinforced Hobbes idea that uncertainty about the character and behaviour of others in society leads to mistrust due to the lack of confidence in the motive of others which turns them against each other. This consequently leads to the establishment of a sovereign to enforce authority over society. Hobbes definition of the state of war is not characterized by violence but as an individual’s constant readiness to fight. This state becomes too harsh that human beings naturally seek peace due to reason, and the best way to this goal is to create the Leviathan through what is called the ‘social contract’ which is entails having an ultimate sovereign as a legitimate source of power. The state will function due an element of fear being present whi ch will ultimately protect and ensure that the contract is followed, people would have given up their rights and overall power to the government. As Alexandra (2001) stated that to escape from a state of nature it is necessary that the fundamental laws of nature are accepted as â€Å"public standards of behaviour† (pg.3), and according to Hobbes this can only be achieved if all people agree to limit their rights and to act to in accordance. Even though Hobbes viewed this nature as a battle and struggle between men for the ultimate goal of survival, there are arguments against this idea that the state of nature is characterized by a chaotic world of continual fear between individuals. Locke interpretation of the state of nature was one of perfect freedom were men inherently have a sense of morality which discourages them from engaging in acts of evil. We can thus resolve any conflicts. He depicted the idea of men not having any incentives to â€Å"destroy himself, or any creature in his possession†. It is reason that leads the way in preserving a peaceful life, and teaches us that harming one another is not a moral action (Locke, 2005) From Locke’s analysis on the state, we can see that it contradicts Hobbes views on human nature. One on hand the individual is represented as good with an innate moral instinct while the other is a self-driven creature, we need to regard whether it is possible to live an acce ptable life in the absence of government or sovereign rule? Thomas.J (2009) researched to conclude that men have always been under the influence of some degree of authority, and even when there has been no control exercised by the state it has been god that has inspired them to act in a kindly manner with generosity. Men have the natural habitual ability of living with other members of their society without becoming a â€Å"social animal†. He developed his ideas further and stated that even before the state emerged, fathers were seen as the dominant figure in households and ruled over their wife and children; families were seen as ‘a unit of social organisation’. Doyle backed up the idea presented by Thomas by stating that human beings were predestined to perform acts of evil through god, so we needed to question whether they could really be held responsible for their actions.(1927, Pg. 340). He however went onto support Hobbes claim that men were dominated by their natural instinct and were free to act as they wished, which meant they only had the power to evil. Nevertheless we also needed to consider that the action of good deeds by man is seen as automatic (1927 pg. 342) The main concept Hobbes failed to examine and take into consideration when coming up with his theory of the state of nature is that humans have a social inclinations which include affection, building relationships and friendship which leads us to being rational human beings. This social nature embed into humans is one that drives them to cooperate. Merriam (1906) examined Hobbes literature and notice how he failed to recognize the existence of social qualities in human nature. The fundamental laws of nature commands all men to be peaceable but to also be compliant with each other, even if they entered a state of war nature would command them to be socially minded and love one another which would minimalize any effects of war between man. This statement was contradicted by Haji (1991) who argued that individuals fail to realise the benefits that cooperation with others would bring in the long term and would rather just opt for the short term benefits of them choosing to not cooperate and act solely, this leads to a course of action where everyone in society decides to not cooperate than achieve any effects through cooperation which ultimately leads to a continual fight for self-preservation. It is clear that both researchers have examined the notion that cooperation is an important aspect of human beings day to day life, however there will always be different circumstances where individuals choose whether to cooperate or not. We can focus on the prisoner’s dilemma to look into this further, the prisoner’s dilemma is a game theory which gives the individual an overall outcome and a path of choice, and we can relate this to everyday life where certain choices give us greater benefits. We may desire to choose one that gives us greatest satisfaction or an equal option which benefits both parties. There are different people in society, some are more aggressive and self-motivated while others are inclined towards social relations. Nevertheless it is important to realise that social behaviour that involves cooperation can be adopted and learned in such a way that restrictions enforced by society are not necessary to control the behaviour of certain individuals. Human behaviour thus can be controlled by education (Kavka,1983). Kavka also goes onto say that Hobbes theory on the state of nature is narrow minded due to his interpretation of what establishes a civil society and of what constitutes the state of nature. Hobbes predominant view is that only an absolute sovereign can be an authoritative common power. Otherwise, he stated that in the absence of a common power, people are in a state of war which is not necessarily true. We can therefore conclude that Hobbes claim that the state of nature is one of war is not entirely true, and at no time has this state of nature existed, it was a hypothetical scenario formed by Hobbes based around the presumption of a state in anarchy. The state of nature was represented as a state of war upon the assumption that society is suffering due to a shortage of resources and competition over food supplies, however this is not the case in real life and there is ‘room for all man’. Thomas (2009) states that a state of war will only arise when individuals are severely hindered in preserving their lives. If we look at current political situation however there is anarchy present among the states. There is no overall world government which regulates power over all states. If we consider states separately we can justify what Hobbes stated about the state of nature. It is evident that there is current inter-state and intra state war still present today, and certain crimes which are committed which go unpunished. The fear of war is always existent and states go to extreme lengths to dominate others, as well as this there is still a certain degree of mistrust between people even when there is a common power, thus Hobbes idea of a state of nature being one of war is supported to some extent as there will always be some form of competition amongst people but it does not necessarily have to be as brutish and vulgar as Hobbes described. Bibliography Alexandra, A.(1992). ‘Should Hobbes state of nature be represented as a prisoner’s dilemma?’ .The Southern Journal of Philosophy. Vol 2. Melbourne: The University of Melbourne. Alexander, J. (2001). ‘Group Dynamics in the State of Nature’ Erkenntnis. 55(2): pp.169-182 Doyle, P. (1927). â€Å"The contemporary background of Hobbes ‘state of nature’†. Economica. Vol 21. pp 336-355. Haji, I. (1991). ‘Hampton on Hobbes on state of nature cooperation’. Philosophy and phenomenal research. 51(3): pp 589-601. Hobbes, T (1982). Leviathan (Penguin Classics) Hill, G. (2006). Rousseaus Theory of Human Association: Transparent and Opaque Communities. Kavka, G. (1983) ‘Hobbes War of All Against All’. Ethics. 93 (2):pp. 291-310 Locke, J. (2005). Two Treatises of Government. London. Merriam, C. (1906). ‘Hobbes Doctrine of the State of Nature’. Proceedings of the American Political Science Association. Vol 3. pp. 151-157 Plato. (2007). The Republic (Penguin Classic) Oxford University Press. Schochet, G. (1967). ‘Thomas Hobbes on the family and the state of nature’. Political science quarterly. 82(3): pp 427-445. Thomas, J. (1929) ‘Some Contemporary Critics of Thomas Hobbes’. Economica. Vol 26. pp.185-191