Ethics and governance Essay Example | Topics and Well Written Essays - 1500 words

Ethics and governance - Essay Example hat people are ready to pay a greater price, or forego a little taste in the food, to follow the ethical practices and to support what they believe in; hence the increased spending on ethical goods. Recession has called for various phenomenons which were previously absent in consumer behavior. This recession has brought about major changes in the minds and buying patterns of humans. Since premium priced products are bound to lose during recession in such a market which is saturated with other supplementary goods, the sales of ethical products are a question mark in the days of recession (William, 2004). a) Ethics can derive many responses from the consumers; they may be neutral towards products which are ethical, they may be aware about them but don’t consider it an incentive enough to make a purchase or they follow the ethical approach and confine themselves to buying only ethical goods. The two responses that will be evaluated are ethical dilemma and ethical neutrality. Before moving forward, one needs to understand the two responses better in order to grasp the reaction that recession may have created for ethical products. Ethical dilemma refers to an intricate situation during which a person is in a mental conflict of choosing between two or three options, of different moral imperatives. A paradox exists and a person is lost between either acting morally ethical or loosing onto something which is important to that person. Ethical dilemmas usually arise when some ethical system or a moral code that is gaining attention and importance is wanted to criticize or the people want to present the other side of the picture to the people. An example of ethical dilemma from normal life is that of abortion; after an unwanted pregnancy, a woman is faced with the ethical dilemma whether to abort or not, as it is a human life in existence now. Another example from the business perspective is when your family has a non-gifting policy and some suppliers of the co mpany gift

The uses of sonar in medicine Essay Example | Topics and Well Written Essays - 1500 words

The uses of sonar in medicine - Essay Example In 2D ultrasound technology alone, many improvements have occurred with reference to resolution, image quality, range of indications and availability. In 3-D scanning, the sound waves are sent in different angles and a sophisticated computer program is used to reconstruct a 3-dimensional volume image using the reflected echoes, thus allowing one to gauge not only the height and width of the organs but also the depth. 3D ultrasound has applications in cardiovascular scanning also. The technology allows quantification of the volume of the plaque and direct visualization of arterial atherosclerosis. 3D ultrasound has has applications in interventional sonology, both in operative interventions and minimally invasive procedures. Therapeutic applications include lithotripsy, tumor ablation, acoustic targeted drug delivery, phacoemulsification, cleaning of teeth, sclerotherapy, lipectomy and elastography. Thus, sonar has wide range application in medical field. Introduction Sonar, commonly known as ultrasound, is a cyclic sound pressure delivered at a frequency that is much above the upper limit of hearing of human beings. Sound waves above 20 kilohertz fall into this category. Sonar is applied for several uses in many fields including medicine. In medicine, sonar is mainly used for diagnostic purposes and is called ultrasound. The method of diagnosis is known as ultrasonography. There are 2 types of sonography, 2D and 3D. 2D is more commonly used. It has has several therapeutic applications. 2D ultrasound is useful to visualize tendons, muscles and many internal organs in order to capture the size, structure and pathological lesions through real time tomographic images. In 2D ultrasound technology alone, many improvements have occurred with reference to resolution, image quality, range of indications and availability. In 3-D scanning, the sound waves are sent in different angles and a sophisticated computer program is used to reconstruct a 3-dimensional volume image using the reflected echoes, thus allowing one